OV Partner

OV Partner is a business quality consultancy founded by a small group of executives focused on implementing creating and implementing plans for their clients based on the Pareto principle or 80/20. Essentially, finding the 20% efforts that produce 80% of results.

When an opportunity for the nascent company to present to a portentially large client came earlier than anticipated, I needed to move quickly to create a simple, professional identity and web presence.

With such a simple identity, its integrity is more important than usual. A document style guide, presentation framework and template, and print collateral were created to keep things consistent.

The website is meant to summarize their approach and capabilities extremely succinctly, providing quick background for leads in advance of a first meeting and reinforcing the company’s credibility with a modern, but restrained aesthetic.