Betty Buzz

  • Client:Betty Buzz
  • Role:
    • Web Development
    • UX
    • Web Design
    • Shopify Plus
  • Firm: Sandstrom Partners
  • Credits:
    • Eric Timmerman–CD
  • URL: bettybuzz.com

Betty Buzz was launching as a new brand while simultaneously building their wholesale and retail distribution.

Until traditional distribution was up and running, the main sales channel was online DTC. With ambitious influencer marketing and events sending significant traffic surges to the website, it needed to be robust and reliable. Shopify Plus was chosen to handle those demands and to take advantage of the its flexibility in integrating fulfillment partners.

The site was built from scratch with custom drink recipe and press coverage components, scroll-driven animations, and custom third-party fulfillment.